You And Your Paywall
One growing trend with content publishing online is the institution of the paywall. Many publishers are opting to put premium content behind a paywall and charge subscribers for access to that...
View ArticleHow Surveys Help Grow Your Business
It doesn’t matter if you operate a local business trying to market yourself online or if your audience is global, online surveys can be a resourceful way to get feedback on your products and services,...
View ArticleAuthority, Branding, Or Social Media?
Which is these three is most important: Authority, Branding, or Social Media? I’m going to answer that question for you today, but before I do let’s discuss what each of these does for you. Social...
View ArticleCan The Hub-And-Spoke Content Plan Succeed?
Content marketing is more than just creating content and spraying on the wall of the Internet in hopes that something will stick. You have to have a plan. But which plan is the best plan? The best...
View ArticleAre You Sabotaging Your Online Marketing?
The reason you decided to outsource your online marketing is because you don’t have the expertise to make it successful. Or, it could be that you don’t have to the time. Either way, you still need to...
View ArticleWhy Images Make For Good Marketing
Online marketing has increasingly grown since its inception in the early 1990s. For a long time, it was mainly constrained to search engines. Since 2005, however, social media has taken on a much...
View ArticleHow To Tell Who Your Competition Is Online
Small business owners often have difficulty understanding who they’re competing against online. It’s much easier off line. If you run a local restaurant, then your competition are other local...
View ArticleHow To Know If Your Content Is Strong
It doesn’t matter what kind of content you have, if it isn’t strong content, then your visitors will leave. Your content must do three things really well. First, it’s got to keep your site visitors...
View ArticleUpcoming Google Algorithm Changes
Google’s head of web spam, Matt Cutts, posted a video on YouTube recently telling us what algorithm changes Google is planning to take this summer. There are 10 specific issues Google is planning to...
View ArticleWhat The Twitter-Yahoo! Partnership Means To You
Twitter and Google got their very public divorce in 2011 after a brief flirtation period with realtime search. Since then, Google has deployed Google+ to mostly positive results. Twitter has been...
View ArticleWill Yahoo! Screw Up Tumblr?
USA Today reported today that Yahoo! has purchased Tumblr for $1.1 billion. The funny thing is they promise “not to screw it up.” People who have followed Yahoo! around for the past decade understand...
View ArticleWhy Competitive Analysis Is A Big Deal
One of the most important aspects of starting a new business is analyzing the competition. You’re not analyzing the competition so that you can borrow all of their ideas. Rather, you want to analyze...
View ArticleDo Sponsored Posts Actually Work?
The FCC would like you to disclose your sponsorship whenever you sponsor a blog post or any content online. Some people don’t like it, but it seems fair. Readers deserve to know if you are offering an...
View ArticleIs Retargeting Really Necessary?
Retargeting is a type of online advertising where you put a little piece of code on your website that drops a cookie on your site visitors’ computers and tracks them as they browse the Web. When those...
View Article4 Ways To Prove You’re An Expert Online
It’s great that you’re an expert in your niche, but have you proved it? It doesn’t take much to prove that you are the consummate expert in your field, but until you prove it, no one (including the...
View ArticleRealtime Marketing Is An Ongoing Commitment
When Oreo responded to lights out at the Mercedes-Benz Superdome during the third quarter of the Superbowl, they weren’t just taking advantage of a unique opportunity. They were following up on every...
View ArticleWhy Content Marketing Isn’t About Links
Content marketing is the new buzzword. Everyone is talking about it. But do you know what it means? For some people, content marketing is about creating online content, slapping it on a website...
View ArticleTurn Your Facebook Page Into A Community
When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. But if all of your posts are...
View ArticleWhy Do They Call It ‘Content Marketing’?
Content marketing is a term that has gained newfound respect. In truth, online marketers have been doing content marketing for years, but for most of that time it was called something else. In the...
View ArticleIs Lead Generation More Important Than Revenues?
A survey of U.S. marketers reveals that the No. 1 reason cited for a content marketing strategy is lead generation. In fact, 44% of respondents in 2013 cited lead generation as most important as...
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