More People Shopping Online In 2012
A couple of weeks ago I predicted that the Christmas holiday season would set a new record for online shopping. Well, it appears that I was right. Are you surprised? The National Retail Federation...
View ArticleContent Strategies Anyone Can Use
When it comes to online content strategies, you don’t have to be a genius or superstar marketer to make them work for you. Anyone can do it. Even you, maverick small business owner. If you need some...
View Article6 Ways To Use Personas In Marketing
Online marketing can be made more effective if you use a persona. A persona is the voice that is unique to you or a character you create for marketing purposes. One of the most original and most well...
View ArticleThe Importance Of Marketing Through Images
Images are becoming more and more important in online marketing. From Pinterest to infographics, savvy online marketers are employing more images and using them quite effectively to present their...
View ArticleWhose Niche Are You Building?
To some people, online marketing is a mystery. To the rest of us, success is determined by the niche you choose. So how do you choose a niche that you can build from the ground up into a solid...
View ArticleGearing Up For Black Friday, Cyber Monday
Two days of the year are traditionally the biggest shopping days for retailers, online and off line. Black Friday, the day after Thanksgiving, is the biggest day for brick-and-mortar stores. It always...
View ArticleLook, It’s Cyber Monday!
Cyber Monday is the Monday that follows Black Friday. It’s also traditionally the biggest online shopping day of the year. And ever year it keeps growing as more and more people go online to make...
View ArticleIs Long Content Better?
Recent Google algorithm updates – specifically, Panda and Penguin – targeted low value content, and some people think it took a hit out on short form content. In fact, a lot of websites with short...
View Article5 Ways To Diversify Your Online Marketing
Online marketing opportunities are growing all the time. As the opportunities expand, it becomes more and more important for small business owners to diversify their marketing efforts. Of course, the...
View ArticleEffective Online Marketing Requires Time
It’s no secret that the smaller your budget the more time you’re going to have to give your online marketing to work. If you can only afford $200/month in developing your online marketing strategy,...
View ArticleManage Your Twitter Archive
Twitter recently rolled out a new service that allows users the ability to download their Twitter archive. Your first reaction, as Cynthia Boris’s was, may be to ask, Why? There are a few reasons why...
View ArticleE-readers, Tablets And Online Marketing
It seems that some electronic products manufacturers are considering the introduction of $99 tablets. But some of those may not be sold in the U.S. Still, I can’t help but wonder how a $99 tablet...
View ArticleWhat Are Your New Year’s Resolutions?
Have you set your New Year’s resolutions for 2013 yet? Do they include marketing goals? Better yet, do they include your plans and goals for online marketing in 2013? It’s important for small business...
View ArticleSelling Websites: What You Need To Know
A new kind of real estate developer has arrived in the last few years. These real estate developers specialize in online properties. The basic truth is that online real estate property developers have...
View ArticleHigh Quality Content Costs More
You’ve heard the old saying, “You get what you pay for.” That statement really applies to content. If you believe in content marketing – and in this day, who doesn’t? – then you owe it to yourself to...
View ArticleCan Local Marketing Trend Online?
The top trending topic on Google+ this morning is #SuperBowl. The same topic is also trending on Twitter. It’s not hard to see why the Super Bowl is a trending topic on any social media. It’s one of...
View ArticleMore LinkedIn, Less Facebook
While small businesses aren’t quite in the same category as Inc 500 companies, there are a few things the small- and medium-sized businesses can learn from their larger counterparts. I’d suggest where...
View ArticleWhere To Put Your Contact Information
If clients, potential clients, and potential business partners can’t find a way to contact you, they will be disappointed and frustrated. That will be difficult for your business. But where should you...
View ArticleWhy Pull Marketing Works
There are two ways that small businesses go about marketing online. They either “push” or “pull.” Let’s talk about the difference. Push Marketing is when you push yourself in front of your prospects...
View ArticleYou Can Be An Internet Publisher
Many small businesses are starting their own publishing companies as a separate branding element for their online presences. It’s a unique strategy that is paying off well for the businesses giving it...
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