It doesn’t matter if you operate a local business trying to market yourself online or if your audience is global, online surveys can be a resourceful way to get feedback on your products and services, help you improve your delivery, and grow your business.
The first, and natural, benefit you get from online surveys is realtime reporting. You can see results as soon as they are available. Realtime metrics makes this possible, and if you need data fast to make a quick decision, then an online survey can be your rescue team.
A second benefit is you can often mine great data from your customers. Provide a couple of open-ended questions on your survey and see what people come up with.
If you want to roll out a new product or service and have several options to choose from, ask your customers or website visitors. There’s nothing worse than rolling out a new product that no one is interested in because you didn’t ask for their feedback before putting out the cost. Instead, present a survey and ask which product or service respondents are most interested in. Ask the right questions and you can get invaluable feedback before you spend the money.
Don’t forget to thank your survey respondents. The best “thank you” is a valuable freebie or discount. If you offer an incentive for taking your survey, you are more likely to get the feedback you desire.