6 Places Your Customers Find You Online
The most important thing for you to do is make it easy for your customers to find you online. But how do you that? Here are six ways to ensure that your customers, or potential customers, find you and...
View ArticleWhy Content Marketing Is In Disarray
Content marketing has gotten a little bit of a bad reputation. In one sense, it’s well deserving. In another, it’s really quite unfair. Spammers and low quality content producers are partly...
View ArticleNewsletter Marketing or Blogging?
Is newsletter marketing or blogging more effective for small businesses? It depends on what you mean by “more effective.” There are pros and cons to both blog marketing and e-mail newsletter...
View Article4 Reasons Your Content Marketing Is Failing
Newbie online marketers can get the idea real fast that there’s some kind of secret to succeeding at online marketing. There’s no real secret, but there are four principles you should adhere...
View ArticleWhat Is An Integrated Marketing Plan?
There is marketing and then there is integrated marketing. The latter involves a bit more strategy, though a simple marketing plan is not necessarily void of strategic planning. The difference is that...
View ArticleWhy Content Clarity Is Important
Matt Cutts was asked if clarity is important when writing content. The answer should come as no surprise to professionals who have been paying attention for a few years. Yes, he says, of course...
View ArticleHow Case Studies Can Improve Your Credibility
Case studies are an underutilized method of marketing, even today in our fast-paced online world. But I highly recommend you try a few case studies for a number reasons. First, case studies improve...
View ArticleWhy Embedding Images Rule
Getty Images just announced that you can search for and embed images on your blog or website. Attribution is automatically credited when you do so, but the benefit (one of them) is that you don’t have...
View ArticleTime To Go Digital
Forrester Research has a new report that essentially tells how many businesses are still behind when it comes to digital marketing. One example that is mentioned is Staples, the office products brick...
View ArticleBy: Vertical Measures
Best to build all links to your site with the idea of generating traffic or brand awareness from those links. That will allow you to avoid most scammers & spammers.
View ArticleTime To Go Digital
Forrester Research has a new report that essentially tells how many businesses are still behind when it comes to digital marketing. One example that is mentioned is Staples, the office products brick...
View ArticleIs April Fool’s Day Another Marketing Opportunity?
It’s becoming more and more popular for businesses to play April Fool’s jokes on their customers. Google has been doing it for years. Other online brands followed suit. Now big brands and...
View ArticleHow Small Websites Become Large Websites
Matt Cutts answered a question from a fan by saying that small sites can and often do become larger sites simply by rolling out fresh content and being the expert in a very tight niche. What he doesn’t...
View ArticleInbound Marketers: Follow The Trends Or Create The Trends?
Moz has a dynamo of a post on inbound marketing trends for 2014. It’s an interesting read, but it causes me to stop and ask: Should inbound marketers follow the trends or create the trends? The...
View ArticleAre Digital Sales Reps Better?
It seems that 8 out of 10 shoppers prefer a digital device that helps them find the right product than an actual human sales rep. And that includes brick-and-mortar shoppers. Older shoppers might not...
View ArticleHow Long Should Titles Be?
Have you ever wondered what the perfect, ideal length of your blog post titles should be? How about tweets…Facebook posts…blog content…? Kevan Lee got to wondering about that and did some research, and...
View ArticlePanda vs eBay — Don’t Poke The Bear
Panda 4.0 – Google’s latest algorithm change publicized this week – isn’t a “sweeping overhaul” but merely another change Google is making in their continued quest to rid the web of spammy content and...
View ArticleContent Marketing or Content Strategy?
“If you have an idea for an infographic, make it and release it, you have performed content marketing. If you, however, identify and understand your audience, business goals, metrics by which content...
View ArticleHow Case Studies Can Improve Your Credibility
Case studies are an underutilized method of marketing, even today in our fast-paced online world. But I highly recommend you try a few case studies for a number reasons. First, case studies improve...
View ArticleWhy Embedding Images Rule
Getty Images just announced that you can search for and embed images on your blog or website. Attribution is automatically credited when you do so, but the benefit (one of them) is that you don’t have...
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