Ecommerce 101: A Review
Recently, Sergei V. Ostapenko wrote “Ecommerce 101: What you always wanted to know but were afraid to ask” on his LinkedIn blog. It isn’t a big article, but it is a helpful look at some of the stuff...
View ArticleHow To Develop The Know-Like-Trust Factor Online
For years, the “know-like-trust” factor has been a basic foundation of marketing. If your customer knows you, likes you, and trusts you, then you have good reason to expect them to buy from you....
View ArticleAre You Ready For International Marketing?
Your company doesn’t have to be a certain size in order to be international because the internet brings all kinds of opportunities across every time zone and border. Being able to market...
View ArticleAre You Using The Best Way To Get Traffic To Your Site?
Marketing Pilgrim’s Cynthia Boris knows a lot about online marketing and content so she was pretty happy the other day. As she says, “You can pay and pay but organic search still wins.” What is she...
View Article3 Things To Remember About Content Marketing
Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all. Content is what makes your site unique and differentiates your...
View ArticleThinking About Making Infographics? Read This First
I have to admit, I like infographics a lot — if they are done right. There’s something about seeing a visual that helps me visualize, and someday I might jump on the infographic bandwagon myself if I...
View ArticleWhen Does Content Backfire?
Are there any commercials that stick in your mind even though you can’t remember what the commercial was actually advertising? That’s a good example of a backfire. It doesn’t help much to create...
View ArticleTop Reasons Case Studies Make Good Marketing
Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to...
View ArticleYour Experience Counts On Moz
Moz is asking for your input by announcing the 2015 Online Marketing Industry Survey. Cyrus Shepard’s post has links to start taking this fifth edition of the survey that has been such a benefit to all...
View ArticleAre There 10 Commandments of Internet Marketing?
Business2Community is a great site, and Peter Kim’s Ten Commandments of Online Marketing is an excellent list of solid advice. His ten commandments are: have a strategic plan have a strong adaptable...
View ArticleWhat Happens In A Marketing Silo?
In farming, a silo is used to store the harvest. The traditional silo is an agricultural landmark of concrete towering into the sky. You have to be careful with silos because as the silage material...
View ArticleYou Could Be A Community Speaker At MozCon 2015
Every one of us has a perspective on internet marketing that is the result of our experience, and that perspective is valuable. Moz is now accepting community speaker pitches for MozCon 2015, which...
View ArticleWhat’s Changing In Internet Marketing?
Moz just came out with an interesting look at The Incredible Shrinking SERP — 2015 Edition. In the post, Dr. Peter J. Meyers walks us through his research on the changing Google results pages and...
View ArticleContent Marketing Caution
David Lizerbram is an attorney and business law strategist. His advice on the Marketo Blog – Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing – is good...
View ArticleHow’s Your Online Health?
Your body’s health is important. If you don’t take care of yourself, you’ll run your body down and it will quit working. From time to time, you may feel the need to visit a doctor just to prevent your...
View ArticleThe Most Effective Internet Marketing
Do you know what the most effective Internet marketing is? We get this question all the time. Sometimes it is asked, “What is the best way to promote a business online?” Or someone might ask, “Which...
View ArticleThe Splintering of Content Marketing
In the early days of the Internet, if you wanted to market your business online, you had just a few options: Write articles List your website in directories Join a traffic ring Purchase banner ads on...
View Article6 Ways to Generate Leads Online Today
No matter what kind of business you run online, there are a ton of ways to generate leads. Here are six powerful ways to generate leads for any business using the tools of the Internet in 2015: Social...
View Article3 Signs Your Online Health is Deteriorating
How’s your online health? Just like your physical health, you should get in the habit of checking your online health periodically. But how do you know if your online health is failing? Here are 3 sure...
View ArticleThe Many Faces of Internet Marketing
Internet marketing has come a long way since 1990, when the World Wide Web had its grand kick off. In the early days, companies joined traffic rings and wrote articles for each other’s websites, or...
View Article